So you've got those massive electronic billboards that look like something out of Blade Runner. You've also got cellphones, which report where they are via gps at all times. What if you hook them together with a database of cellphone owners and their shopping habits?
What if Android plans to do just that?
So it's out of Blade Runner and into the mega version of Minority Report.
Signs that change ads based on how many of what type of consumer on are on freeway in its line of vision. Not user-unique, but user-collective.
Google could play deeper into outdoor advertising than they already are...
Saturday, December 8, 2007
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